O2 Paper chain people ad.

Im not sure if this was actually used by O2 or whether someone has just created but it was designed by Adelphoi?!?and heres what they had to say....

We created a magical track which led the viewer on a journey through an endless blue world. The paperchain represents customers connecting to friends and family using the 4 Free Pay and Go sims offer. The resulting track combines sound design, using paper sounds to echo the animation on screen; and music with feelings of mystery and wonder.

The part that i like is the paper chain people, this is a nice way of portraying the way the O2 customers are connected.