Timetable.

Extra boards for submission.

YCN boards.

These were the final boards that we sent off to YCN.

Mailshot.

This is our final mailshot put together containing the leaflet and cut out with sim card underneath the cherry.

Complete Cut Out's

Here's just one of the complete cut out including the sim card.

Info leaflet.

This is the lovely leaflet designed by Caroline, containing O2's tariff and how to connect to their network. This would come in an envelope along with the cut out containing the sim card.

Laser Cutting!!!

Today was when we got the chance to do abit of laser cutting yeyy!!!But we hit afew problems along the way with software issues, as our illustator files weren't opening correctly on the PC in the laser cutting room. Which meant afew dashes to and from the mac suites, but we managed to over come this problem eventually.

But when our cut outs returned we had yet another problem to face. Because we had screenprinted the designs on to our stock the registration was out on the laser cutter as its all digital.This is what one of them looked like:
But because we had screen printed more designs on different stock we were able to resolve this issue by cutting the prints up and sticking them to the surface of the laser cut pieces.Which worked a treat!!!

Printy Print.

After coating our screens on Friday we finally managed to get in to print our designs. Here are the designs that we printed:



We printed on to a variety of different coloured stock and then decided that the blue card would work best.

While these were drying we then went to investigate about the possibility of doing abit of laser cutting???

Dogs without tails?!?!?

Here are afew more posters I created using our jigsaw idea of more of a visual metaphor, in which something is missing and in this case it would be dogs tails:

Poster designs with illustrations

Here are afew designs I came up with using the illustrations:

Some O2 posters.

Cupcake!!!

Here's another idea for something missing. Whats a cupcake without a cherry on top!!!

Cut out illustrations.

Some illustration ideas for the cut outs:For these the part that would be missing would be the tails of the dogs and the fin of the shark. We wanted to keep the illustrations quite simple and only using the quality of line, so that when it comes to putting them on the posters we can achieve the outer glow easier. As if they were complex and totally filled in images the outer glow effect wouldn't have worked so well.

Crit 3.

For the crit we had more designs for our jigsaw cut outs but this time relating the jigsaw as more of a visual metaphor.

Caroline had also found this really nice bit of research, it was from Airside studios and they had made these lovely die cut beer mats.




So in finding this little gem of research it sparked a new idea for our cut outs, so we put this forward in our crit with our designs. The new idea went down well but it wasn't enough just presenting the designs, so after the crit we decided to then make a mock up of a couple of the designs.

I decided to make the man with/without an umbrella as seen below:

O2 Paper chain people ad.

Im not sure if this was actually used by O2 or whether someone has just created but it was designed by Adelphoi?!?and heres what they had to say....

We created a magical track which led the viewer on a journey through an endless blue world. The paperchain represents customers connecting to friends and family using the 4 Free Pay and Go sims offer. The resulting track combines sound design, using paper sounds to echo the animation on screen; and music with feelings of mystery and wonder.

The part that i like is the paper chain people, this is a nice way of portraying the way the O2 customers are connected.

Crit 2.

For this crit we had come up with more designs for the jigsaw and refined our idea to 'O2 is the missing piece of the jigsaw.' So that O2 completes things.
We had focused more on imagery of bubbles for the designs on the jigsaws, so that it related more to O2. But it was said in the crit that we could use our jigsaw idea as more of a visual metaphor rather than just using the jigsaw piece. Which allowed us to develop the use of different imagery away from our original bubble idea. Other suggestions were...what is missing? What could the missing image be? Things that don't work without something?
These were all valuable comments that we can now take in to account when we further our development within our designs.

O2 - March of the ducks advert.

Crit.

For this crit we decided to present our bubble wrap and jigsaw ideas to the group. In doing so they thought it was a good concept but the finer details need to be addressed like, how was it all going to be put together and would it just be a throw away mail shot or could it be more interactive so that you keep it. It was also suggested to make our jigsaw more interactive it could be made it in to a magnet that you could use on a fridge door. Which is something we could take in to account.

After the crit we then decided to develop our jigsaw idea further and address the issues rised in the crit.

'Do the O2' tv advert.

Valentines day O2 ad.

The latest advert from O2.

This is really great way to get O2 customers to top up their phone more, as each time you top up you get the chance to win a prize via O2's hook a duck game.

Free sim cards.

Happy Homes.

O2 better connected advert.

O2 adverts.